Our Story

Every year in the U.S., between 9 and 11 million animals die in shelters. Rescue shelters are always at capacity, and there are many more animals being abandoned each day than there are homes that welcome pets in.

The most common reasons people give when dropping their pets off at shelters are: “The dog got bigger than we thought it would.” “We’re moving and we just can’t bring our pet with us.” “She’s ruining our yard.” But when you take in a pet, the pet becomes a part of your family. Would you leave another family member behind when you moved, or if they grew too tall?

Most people who leave their pets at shelters probably think they’re doing the right thing. The fact is, once your pet is left at a shelter, it has about 72 hours to be adopted before it is destroyed. If he or she is a highly coveted breed and stays completely healthy, they may survive for a few more days, but even the most beautiful and loving pets are susceptible to the harsh emotional and physical conditions at over-crowded shelters.

In support of humane, no-kill shelters providing rescue, spay, and neuter services, London Jewelers has created a full line of jewelry available here and at www.londonjewelers.com. A portion of each sale will go directly to help shelters and keep companion animals alive, healthy and happy.

Please read our Blog and visit our Partners page to learn more about what we do and whom we work with to help fulfill our mission. Follow us on Instagram - we are out there constantly saving lives and making a difference. Our foundation relies on proceeds from Our Cause for Paws jewelry line and your donations - thank you so much for your contributions to make this world a better and safer place for animals.

Any questions, contact us or or call Monday to Friday 9AM - 5PM

1-800-511-7005